Privacy Policy
Last Updated: January 2026
HelenOGradySouthWales ("we", "our", or "us") operates the helenogradysouthwales.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using HelenOGradySouthWales, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Data: When you voluntarily submit information through our site, we may collect your name, email address, and other contact details.
- IP Address: We automatically collect your IP address to identify your location, prevent fraud, and improve site security.
- Cookies: We use cookies to remember your preferences, track your activity, and enable affiliate conversions.
- Usage Data: We collect information about how you interact with our site, including pages visited, time spent, and clickthrough data.
- Device Information: We may collect information about your device type, browser, and operating system.
How We Use Information
We use the collected information for the following purposes:
- Analytics: To understand site traffic, user behaviour, and identify trends for improvement.
- Affiliate Tracking: To track referrals to casino partners and calculate affiliate commissions accurately.
- Site Improvement: To enhance user experience, optimize content, and troubleshoot technical issues.
- Communication: To respond to inquiries and send updates (only with your consent).
- Legal Compliance: To comply with legal obligations, prevent fraud, and enforce our Terms of Use.
Cookie Policy
Our site uses cookies to enhance your browsing experience. The types of cookies we use include:
- Essential Cookies: Required for site functionality and security.
- Analytical Cookies: Track user behaviour to improve site performance (e.g., Google Analytics).
- Affiliate Cookies: Used to track referrals to our casino partners and attribute conversions.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
You can control cookies through your browser settings and opt out of non-essential cookies. However, disabling cookies may affect site functionality. You can also use industry opt-out tools such as the Your Online Choices platform.
Third-Party Links
Our site contains links to external casino operators, affiliate partners, and other third-party websites. We are not responsible for the privacy practices or content of these external sites. We strongly recommend reviewing the privacy policies of any third-party websites before providing your personal information.
When you click a link to a casino or affiliate partner, you leave our site and are subject to their terms and privacy policies. HelenOGradySouthWales is a marketing affiliate and does not control these external websites.
Your Rights
Under UK and EU data protection law (GDPR), you have the following rights:
- Right of Access: Request a copy of your personal data held by us.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Request limitation of how we process your data.
- Right to Data Portability: Request your data in a portable format.
- Right to Object: Object to processing for direct marketing or profiling purposes.
To exercise these rights, contact us at [email protected]. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. Generally, we retain:
- Analytical data: Up to 26 months.
- Affiliate conversion data: For the duration of affiliate agreements and any dispute resolution period.
- Contact information: Until you request deletion or unsubscribe.
You may request deletion of your data at any time, subject to legal and contractual requirements.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:
Email: [email protected]
We will respond to your inquiry within 30 days as required by GDPR.
Disclaimer: This Privacy Policy is for informational purposes. Gambling involves risk and is subject to age restrictions. All affiliate links on this site lead to regulated operators. Please gamble responsibly and seek help if needed at GambleAware or Gamblers Anonymous.